From Launch to Checkout: Tanya Tumblers
Overview
Tanya Tumblers, a small business specializing in custom tumblers, faced a common challenge: their online presence is nonexistent.
Goal
A launch page for their tumblers, a product page, and a checkout page. This project aims to create a website that boosts sales for Tanya Tumblers.
Skills
Web Design
UI/UX
Research
Through my research for the website, I aimed to evoke the emotions from summer days spent by the pool and memorable family vacations. These moments are often accompanied by refreshing drinks, shared laughter, and the comfort of relaxation.
Desktop
Components
Mobile and Components
Challenges
The Tanya Tumblers website faced several challenges, including creating a clean, easy-to-read design that captures the essence of a fun, summer-inspired lifestyle. It was essential to make the site intuitive and easy to navigate, ensuring users could effortlessly explore products and complete purchases. Additionally, the design needed to strengthen the emotional connection between the product and the customer’s lifestyle, ultimately driving both engagement and sales.
Wireframes
Conclusion
Tanya Tumblers now has a successful, clean, and visually appealing website. The site’s easy navigation and seamless user experience improved customer engagement and created a smoother shopping process, which is expected to boost sales. Through this project, I learned how strategic design choices can evoke emotional connections with customers, and the value of creating user-friendly interfaces that enhance engagement.